Nearly every market and industry are impacted by technology. The real estate market is not immune to its reach. John Eric Home recently asked some of the top-producing agents in the United States and Canada how tech has integrated itself into the real estate scene. We posed the simple question:
When working with a client from listing appointments, selling, closing, etc., what forms of technology do you use? (Could be apps, platforms, etc.)
Emilio DiSpirito – Engel & Volkers
“All of our clients get the benefits of our highly choreographed yet personalized service through our CRM (customer relationship management). This system will allow any team member who is available, to reply with templated or customized replies, depending on complexity of the situation. Our virtual assistant is available at all times of the night to respond to inquiries by our clients on homes they would like to see, as well as prospective buyers for their home sale.
Once a home is listed for sale, we will use a tremendous amount of technology pieces to market the home to a targeted audience. One of our favorite pieces of technology is Realm Global. Realm is a tool where we plug our client’s listing into the system, add tags which relate to the lifestyle one would obtain in this location and with this home, in addition to pricing and amenities. This program scrubs the client databases of over 500 of the top selling real estate agents in over 100 brokerages across the Americas and allows us to connect with the agents directly to introduce our client’s property to their buyer clients… We take this data and place ads through a variety of social media and search engine platforms that attract prospective buyers from these locations.”
Richard Silver – Sotheby’s, Toronto CA
“My must have apps and programs are Follow Up Boss as my CRM, CubiCasa for property measurements/floor plans, Studeo for interactive feature sheets and AI created content, and of course, DocuSign for remote signing.”
Michael Johnson – Compass
“To collaborate with clients on their active home searches and keeping past clients up to date on real estate in their neighborhood, we love using Collections from Compass. It allows anyone invited to the Collection to add properties, comment, and we can create an active search within the Collection. It is the ultimate collaborative tool for searches!
To help our team reach a wide audience in selling our listings, we use LeadGen Labs to craft custom Google and IG marketing programs for each listing individually. It’s always amazing to have a buyer ask to see a listing and find out that we found them through our targeted marketing!”
Michala Costello – Compass, Philadelphia
“We love the Compass platform. It really provides end-to-end service. We have our Sellers CMA, current market watch to creating their markets material including digital ads and the insights reports. We find it pretty invaluable. Our team also uses Slack to keep all internal team conversations in order. Each listing gets its own Slack channel and the team member, team lead and operations team is all on it.”
Josh Muncey – Compass, Chestnut Hill/Boston
“Google Drive App – We store everything there. We have a file for every listing that we sell and leverage this for paperwork, marketing, media, etc. It can be helpful to have everything you need on a property when on the go. Also love because Compass is on the Google platform.
Dotloop – We use this for signatures; however, we have started transitioning over to e-signatures through Compass, so it’s recently come to an end.
Popl – Electronic Business Card – Self explanatory
Compass App – “Find an Agent” tool can be helpful for identifying an agent that knows a local market well when you do not have one that you already know.
Bob Pennypacker, Sotheby’s, Healdsburg, CA
For collaterals – 3D Tours and CMA. Tech distribution – eblasts, social media (Facebook,Instagram, and LinkedIn. Specific tech tools – Zoom, DocuSign, Skyslope.
