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Reading: Is it Time for a New Watch?
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Special FeaturesStylist

Is it Time for a New Watch?

Telling time in luxury.

July 5, 2023
18 June 2019.Close-up macro detail of Patek​ Philippe​ luxury​ Swiss​ watch​ on art​ book around by a tiny tower and bottle

Watches are accessories that are both functional and a statement of one’s personal style and taste. In the luxury market, watches have a rich history and are coveted by enthusiasts and collectors the world over. But what sets them apart from each other?

Rolex is, of course, one of the world’s most well-known and prestigious watch brands. This British-founded Swiss manufacturer is considered to be and has earned its reputation as the ultimate luxury watch. Since 1905, the company has consistently produced high-quality watches that are both stylish and reliable.

The brand is known for its attention to detail and commitment to precision and for its iconic designs, including the Submariner, the Daytona, and the Datejust. Rolex watches are made from the finest materials, including 18k gold, stainless steel, and sapphire crystal, and are crafted to perfection by skilled watchmakers.

Although Rolex is perhaps the most well-known, Patek Philippe produces some of the most exquisite timepieces. Founded in 1839, the company has a long history of making some of the world’s most beautiful and intricate watches. They are highly sought after by collectors and enthusiasts.

The Patek Philippe brand is known for its exceptional quality. Each watch is made by hand and takes months to complete. The brand is also known for its complicated watches, which can feature moon phases, perpetual calendars, and minute repeaters. Each Patek Philippe watch is a work of art.

An hour away from Patek Philippe’s base in Geneva, you will find the home of Audemars Piguet in Le Brassus, Switzerland – the cradle of fine watchmaking. Founded in 1875 by watchmaker Jules-Louis Audemars and Edwards-Auguste Piguet, this watchmaker remains an independent family business.

 

Audemars Piguet is known for its unique designs, which often feature bold shapes and colors. They are particularly famous for their Royal Oak collection, which features watches with octagonal bezels and integrated bracelets. The timepieces are made from high-quality materials such as gold, platinum, and titanium, and are known for their durability and precision.

The Omega luxury watch brand has an interesting story to tell. It started life as part of La Generale Watch Company in 1848, the year Louis Brandt founded the company. He assembled key-wound precision pocket watches from parts supplied by local craftsmen and sold them from Italy to Scandinavia by way of England. His two sons Louis-Paul and César developed their own in-house manufacturing and total production control system that allowed component parts to be interchangeable. Watches developed with these techniques were marketed under the Omega brand of La Generale Watch Co. and the success of the Omega brand led La Generale Watch Co to spin off Omega as its own company, thereby officially founding the Omega brand in 1903.

Today, Omega is known for producing high-quality watches of incredible precision and accuracy. Due to this accuracy, its watches have been used by NASA and the British Royal Flying Corps. These timepieces are also known for their stylish designs, which include the iconic Speedmaster and the Seamaster. Made from materials such as stainless steel, gold, and sapphire crystal, they are built to last a lifetime.

Luxury watches are timeless accessories that never go out of style. Although there are commonalities in the watches in all the above brands, they each have their own unique styles and features. Whether you are a collector or simply looking for a beautiful and functional watch, these watches will surely provide you with a timepiece to cherish for years to come.

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