Apple and Hermès are extending their luxury-tech partnership with the new Apple Watch Hermès Series 12 and Hermès Ultra 4. The latest models introduce new bands and watch faces inspired by Hermès’ equestrian heritage, evening wear, and deep-sea exploration. Series 12 comes in 42mm and 46mm sizes in Radiant Gold or Silver Titanium, while the 49mm Ultra 4 offers several Hermès designs. Both arrive Sept. 18, with prices starting at $1,400. (Boardroom)
The south of France and Monaco are becoming among the hottest destinations in the art world. The scenic region has seen a new influx of foundations, private museums, philanthropists, and collectors who are supercharging the Riviera. The region’s art network has expanded from 20 institutions in 2020 to over 80 venues in 2026, stretching from Céret to Menton. New private museums and restored artist homes – like the Eileen Gray House in Roquebrune‑Cap‑Martin – are opening to the public while philanthropists and collectors are investing in cultural projects. (W)
A personalized model of Ferrari’s first fully electric vehicle has sold for $40 million in a charity sale, defying market skepticism and setting a record for a new car sold at auction. The Sotheby’s auction of the Luce “Tailor Made” at Monterey Car Week showcased the first production chassis of the Luce program, which featured a unique semi-gloss finish and other bespoke parts. The auction house did not name the winning buyer of the luxury car and said the proceeds would be donated to Ferrari’s foundation of educational programs. Ferrari’s “Tailor Made” program is an exclusive initiative for cars customized to a buyer’s precise specifications. (CNBC)
Grupo Vidanta is challenging theme park conventions with its $1.5 billion BON Luxury Theme Park and new Cirque du Soleil production, LUDÕ, at VidantaWorld Vallarta. Aiming to redefine luxury travel, BON integrates five-star resort hospitality with world-class attractions, ensuring guests don’t need a vacation from their vacation. The park prioritizes guest comfort and relaxation, featuring full-service dining, ample space, and capped daily attendance to maintain experience quality. (Forbes)
